About The Organisers


Who are AcumenEdge?

AcumenEdge Ltd is a direct marketing and events management agency, founded in November 2002. AcumenEdge runs and owns the International Mini and Midi Rugby Series, the Bed & Breakfast Show Series and the Bridge Holiday Tournaments.

Event Conception and Management

Event Management-from concept to completion

We use our Direct Marketing and Project management skills to provide a tailor made event management service whether the project is owned by us, as with the:

or organised by us on your behalf such as:-

  • Exhibitions
  • Seminars
  • Product Launches
  • Annual Shareholder Meetings
  • Sales Conferences

AcumenEdge first sponsored and organised an International Rugby 10’s competition in April 2003 and is the sponsor and organiser of the International Mini Rugby Series and the International Midi / Youth Rugby Series. This year’s International Mini Rugby Series is being professionally organised by a small full-time team at AcumenEdge. The 2009 Series event attracted 740 players in six age groups from under 7 to Under 12 with a further 1500 spectators.The 2010 Series events attracted 1400 players from over 100 rugby teams with a total of over 4000 spectators. 2021 (2020 Pandemic) is the 13th year of the International Mini Rugby Series.

The Bed & Breakfast Show Series was first established in 2015 with the Bed & Breakfast and Self Catering Show in Bristol. Later the same year the Bed & Breakfast Roadshow was added in Llandudno, and then in 2016 the first Guest Scotland Show was held in Edinburgh.  

The Bed & Breakfast Show Series are Trade Exhibitions and Conferences for the  Bed and Breakfast, Independent Hotel, Guest House, Inns and restaurants with Rooms, Farmstay, Independent Self Catering Owners and Owner Managed Hospitality businesses in the United Kingdom. 

Bridge Holidays focus on the card game Bridge and take place in a variety of holiday locations around the UK including Llandudno,Emsworth, Chichetser and coming soon St Ives in Cornwall.

For more information on all events, Shows and to develop your own event please email us at info@acumenedge.co.uk or call us on 01628 660 568 For more information please email us at advertising@internationalminirugby.com.

One of the Directors of AcumenEdge Ltd is Jamie McKimm who played rugby from the age of 8 to 39 for a variety of schools and clubs- Melville College (now Stewarts / Melville), Churchers College, Petersfield, Hampshire Colts, Tavistock, HMS Birmingham, HMS Active, HMS Penelope, Royal Navy (Falklands Tournament), Faslane, Helensburgh, Hyndland FP and Beaconsfield.

Sadly age caught up with him and he no longer plays, however he’s still actively involved in the sport.For the last 21 years he has been a Buckinghamshire County Referee, and was his son’s age group coach at Beaconsfield Rugby Club (currently with 660 Mini and Youth Players) for 10 years.

Jamie enjoys dedicating his spare time and resources to junior rugby, and has now set up the International Mini Rugby Series; an innovative and different tournament  bringing together Mini Rugby players from around the UK and hopefully the world to compete in a sport he has enjoyed for many years. These tournaments are for the benefit of players, coaches and the local area where the tournament is held.